Malaysia × China growth partner

Be found.
Be trusted.
Win China.

Yunying helps Malaysian businesses reach Chinese travellers and consumers through Xiaohongshu—combining official accounts, native content, search, Spotlight advertising and creator advocacy.

Explore growth plans See how it works
HIGH-INTENT SEARCHMalaysia private tourTrending in discovery
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MALAYSIA
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7 experiences worth flying for

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QUALIFIED ENQUIRIES+38%Month-on-month
GLOBALCROSS-BORDERCAPABILITY

Built for businesses that want more than content output.

Global cross-border eligibilityChina-based operating teamAcquisition & conversion focused
01

Our point of view

Beyond social media management

We do not sell “posts per month.”
We build your route into China.

Malaysian agencies can publish content. Yunying connects that content to a complete growth system—built by a Chinese operating team that understands the platform, the audience and the path from first search to final enquiry.

01
◎

Cross-border access

Global Xiaohongshu eligibility and enterprise account know-how remove the operational friction for Malaysian businesses.

02
中

China-native execution

Chinese strategists, writers and media operators shape work for how the market actually discovers, evaluates and buys.

03
↗

Commercial outcomes

Every keyword, post, campaign and creator partnership is designed to improve quality enquiries and conversion.

One connected growth system

From invisible to
in demand.

Six connected capabilities move your brand from market entry to measurable demand.

01

Official account

Cross-border account setup, Chinese positioning, profile architecture and enterprise verification support.

02

Content that earns trust

Local stories translated into native Chinese content—not literal translations or generic social posts.

03

Search demand

We map what Chinese travellers and consumers actually search, then build content territories around intent.

04

Spotlight media

Search and feed campaigns are tested, measured and refined around qualified conversations—not vanity reach.

05

Creator advocacy

KOC and KOL partnerships add third-party proof, local experience and credible recommendation at scale.

06

Conversion system

Private-message journeys, sales scripts, offer packaging and lead tracking help turn attention into revenue.

02

Growth plans

Choose your ambition

Three stages.
One market to win.

Start at the right level today, then scale the system as demand, evidence and opportunity grow.

Launch with confidence

Market Entry

RM3,500/ month

Local businesses, boutique hotels, restaurants, education providers and first-time Xiaohongshu brands.

  • ✓Market scan, account positioning & profile setup
  • ✓6 monthly posts: 4 graphics + 2 short videos
  • ✓Chinese copywriting, covers & keyword optimisation
  • ✓Publishing, account care & monthly review
  • ✓Spotlight ad account and basic campaign support
Start your market entry

Most popular

RECOMMENDED

Business Growth

RM6,800/ month

Tourism, hospitality, medical, education and high-value businesses ready to generate qualified enquiries.

  • ✓Everything in Market Entry
  • ✓10 monthly posts: 6 graphics + 4 short videos
  • ✓1 on-site content shoot per month
  • ✓20 high-intent search keywords
  • ✓Weekly Spotlight ad optimisation & creative tests
  • ✓Lead journey, private message & conversion support
  • ✓KOC selection and partnership coordination
Build a growth engine

For category leaders

China Market Flagship

RM12,800+/ month

Groups, destinations, chains and brands seeking an integrated, always-on China market presence.

  • ✓Quarterly China market growth strategy
  • ✓16 monthly posts + 2 on-site shoots
  • ✓Official, founder & employee account matrix
  • ✓50-keyword search territory
  • ✓Full-funnel Spotlight media management
  • ✓KOC/KOL strategy, execution & reporting
  • ✓Weekly monitoring + management reporting
Create a flagship presence

All plans require a minimum 3-month engagement. Media, creator fees, professional production and travel are quoted separately.

Built for Malaysia tourism

The China Traveller
Growth Programme

When Chinese travellers search for Malaysia, your business should be the one they find, trust and contact.

FROMRM6,800/ month + media
IDEAL FORInbound travelDMCs, tours, stays & attractions
Discuss the tourism programme
KUALA LUMPURContent hubPENANGCulture & foodSABAHNature & islandsSEMPORNADive & escape
SEARCH TERRITORIESMalaysia private toursSabah local operatorSemporna itinerary
0110 monthly posts

Guide, itinerary, proof and conversion-led content.

02Search acquisition

High-intent destination and service keyword coverage.

03Weekly media optimisation

Search and feed campaigns tested against enquiry cost.

04Sales enablement

Chinese scripts, offer packaging and lead source tracking.

03

Scale on demand

Add the capability
you need next.

Modular services extend your core programme without hiding media or creator costs inside an inflated retainer.

01Account setup

Enterprise account, verification guidance & Spotlight access

RM3,500 / once
02KOC seeding

5-creator experience package, with larger programmes available

From RM5,800
03Professional production

Half-day shoot, campaign film or founder-led content

From RM1,500
04Media management

Standalone Spotlight advertising management

From RM2,000 / month

Complete commercial clarity

Three budgets.
Three clear purposes.

01

Yunying service fee

Strategy, content, operations, media optimisation and reporting.

From RM3,500 / month
02

Platform media budget

Paid directly into Xiaohongshu Spotlight to reach priority audiences.

Recommended from RMB5,000
03

Creator & production

Optional KOC/KOL fees, professional shoots, product and travel costs.

Scoped to your programme

Your China growth story starts here

Make your business
the one China finds.

Tell us where you want to grow. We will recommend the right market entry, content and acquisition plan for your business.

Request a growth consultation